Let’s Ride Challenge™ Participation FAQs

WHAT IS 2025 LET’S RIDE CHALLENGE™ - RIDE FOR HEROES?

The 2025 Let’s Ride Challenge™ - Ride for Heroes is a contest where you can compete for prizes by riding your Harley-Davidson®, logging your miles with a participating dealership and earning dealership engagements, all of which add up to your “Rev Score”. Ride, enter keywords, frequently update your mileage and increase your Rev Score to win.

WHO CAN PARTICIPATE?

All Harley-Davidson® riders are welcome to participate. A Harley-Davidson® VIN is required.

WHY SHOULD I BE A HARLEY OWNERS GROUP MEMBER?

Harley Owners Group is the official riding club of Harley-Davidson and is the longest running factory-sponsored club in the world. If you own a Harley, this membership is made for you. Harley Owners Group and Passenger members will enjoy exclusive benefits like participating in the H.O.G. Ride 365™ program, H.O.G. Chapter access, premium partner benefits, unlimited roadside assistance (H.O.G. only), The Enthusiast print edition (H.O.G. only), content, rallies, and so much more. Visit h-d.com/hog to login or join today!

DO I NEED TO BE A HARLEY OWNERS GROUP OR PASSENGER MEMBER TO PARTICIPATE?

No, you do not need to be a member. However, members have an opportunity to earn exclusive rewards. For example, if you win a bike as a member, you will also get a $5,000 bonus to use towards your new bike!

CAN I BECOME A MEMBER DURING THE CHALLENGE?

Yes! You can become a member at any time during the challenge. Be sure to enter your H.O.G ID into your Let’s Ride Challenge™ so your progress is associated with your active membership.

HOW DOES IT WORK?

Visit a participating dealership.
Scan the 2025 Let’s Ride Challenge™ - Ride for Heroes QR code.
Register, enter your H.O.G. number (optional), your VIN and your odometer reading.
Find an employee to verify your reading.
Build your Rev Score by learning and submitting keywords at the dealership.
Get on your bike and ride!
The more frequently you visit a participating dealership to update your odometer reading and learn new keywords, the higher your score!

HOW DO I VALIDATE MY ODOMETER READING?

After entering your VIN and mileage, you will be prompted to enter a Validator Code. Participating dealerships have assigned staff members, (Validators), with unique credentials to complete this step. Using your mobile device, the Validator will scan their unique QR code and verify your VIN and mileage. This is a required step with each odometer reading.

I HAVE MORE THAN ONE HARLEY-DAVIDSON® MOTORCYCLE. CAN I USE BOTH IN THIS CHALLENGE?

Yes! If riding multiple bikes during the challenge it is important to get at least two readings for each bike. The first reading will enter that VIN into the challenge. The second reading will establish how many miles have been ridden.

CAN I UPDATE MY MILEAGE AT MULTIPLE DEALERSHIPS?

Yes! You can visit any participating Harley-Davidson® dealership to update your mileage.

WHAT IS A REV SCORE, AND WHY IS IT IMPORTANT?

Your Rev Score is the total of your miles ridden and Engagements. The more you ride, update your mileage, and collect key words and check-ins, the higher your Rev Score. This score will be used to determine the motorcycle winners.

HOW DO I EARN ENGAGEMENTS?

Engagements can be earned by updating your mileage, collecting keywords, and visiting participating dealerships. Here’s how:

Mileage Updates: Each dealer-verified odometer reading is worth 20 Engagements.
Keywords: Each keyword you collect and enter during your dealership visit is worth 10 Engagements.
First-Time Dealership Visit: When you complete a verified mileage update at a dealership you’re visiting for the first time, you'll earn an additional 5 Engagements.

IS THERE A LIMIT TO HOW MANY TIMES I CAN UPDATE MY MILEAGE?

No, there is no limit to how many times you can update your mileage. However, you can only earn Engagements for the first 56 mileage updates (an average of two updates per week). Mileage updates beyond 56 will count towards your overall miles ridden, but you will not earn Engagements.

IS THERE A LIMIT TO HOW MANY KEYWORDS I CAN COLLECT?

You can collect up to 84 keywords during the challenge. Keywords will be updated weekly, with 5 new keywords available each week.

HOW CAN I TRACK MY PROGRESS DURING THE CHALLENGE?

You can track your progress by scanning the Let’s Ride Challenge™ in-store QR code in a participating dealership, or text “mymiles” (do not use quotation marks) to (302) 2-GO-RIDE, or (302) 246-7433. Your dashboard will display:

Your current miles and tier status
The number of mileage updates and engagements you’ve completed.
Your total Rev Score.

WHAT MOTORCYCLES ARE ELIGIBLE?

Only valid H-D VINs can be registered.

You can enter VINs of rentals (you will need a first and final reading during your rental period).

Multiple H-D VINs can be added during the Let’s Ride Challenge™ and H.O.G. Ride 365™

Harley Owners Group Members FAQS

HOW DOES THE CHALLENGE WORK WITH H.O.G. RIDE 365™?

Odometer readings validated as part of the Let’s Ride Challenge™ (March 28-October 31) will also count toward H.O.G. Ride 365™ annual mileage total (January 1-December 31), as long as the participant is an active Harley Owners Group or Passenger member.

Mileage from H.O.G. Ride 365™ odometer readings taken between January 1-March 27 will not count toward the Let’s Ride Challenge™.

CAN PASSENGER MEMBERS PARTICIPATE?

Yes! Passenger members are encouraged to join the Let’s Ride Challenge™. All miles logged with the Let’s Ride Challenge™ will also count toward H.O.G. Ride 365™ challenges. See h-d.com/ride365 for more information about enrolling in H.O.G. Ride 365™. To enroll a new Passenger, go to h-d.com/hog or call 1-800-CLUB-HOG M-F 8:30AM - 5PM CT.

I’M A HARLEY OWNERS GROUP MEMBER AND I SHARED MY RIDING ACADEMY VIP REFERRAL CARD AND RODE 5,000+ MILES IN THE LET’S RIDE CHALLENGE™. WHAT DO I GET?

Odometer readings validated as part of the Let’s Ride Challenge™ (March 28-October 31) will also count toward H.O.G. Ride 365™ (January 1-December 31), as long as the participant is an active Harley Owners Group or Passenger member.

Mileage from H.O.G. Ride 365™ odometer readings taken between January 1-March 27 will not count toward the Let’s Ride Challenge™.

Contest Prizing & Rewards FAQS

HOW WILL MOTORCYCLE WINNERS BE DETERMINED?

Winners will be determined based on their Rev Score in each status tier. You will be eligible for prizes in each tier you reach starting with the highest tier but are limited to wining one motorcycle. The judging will begin with the Black and Orange and work backwards, determining winners for each tier based on the highest Rev Score in that tier. The person with the highest Rev Score in each tier will win a motorcycle. In the event of a tie, the following tie-breakers will be used in order:·

Most total miles ridden within the relevant tier
Most mileage readings within the relevant tier
The rider who achieved the mileage within the tier first
Judges make the final decision in the event there is still a tie after these criteria are applied.

WHAT ARE THE DIFFERENT STATUS TIERS, AND HOW ARE THEY DETERMINED?

There are 5 status tiers, and based on total miles ridden:

Silver Tier: 1 - 2,500 miles
Gold Tier: 2,501 - 4,000 miles
Platinum Tier: 4,001 - 5,500 miles
Diamond Tier: 5,501 - 7,500 miles
Black and Orange Tier: 7,501+ miles

WHEN I ADVANCE TO A HIGHER TIER, AM I STILL ELIGIBLE TO WIN MOTORCYCLES FROM THE LOWER TIERS?

Yes! Once you reach a higher tier, you are still eligible to win motorcycles from the tiers you’ve moved past. Remember, your Rev Score is captured at each tier, so be sure you earn engagements and complete odometer readings along the way to boost your score.

WHAT OTHER REWARDS CAN I EARN?

You can earn rewards by reaching Let’s Ride Challenge™ milestones:

Complete registration and first odometer reading: Decal
1,000 miles ridden: Challenge Coin
5,000 miles ridden:
Active Harley Owners Group and Passenger members will receive a H.O.G exclusive hat, and 2,500 points.
Non-members/free members will receive a 1-year Harley Owners Group membership. Redemption details will be emailed in December.
October odometer reading: 2025 Let’s Ride Challenge™ - Ride for Heroes Patch

HOW DO I COLLECT MY PHYSICAL REWARDS?

You can collect your physical rewards from a participating dealer at the time of, or after, you’ve completed the qualifying odometer reading.

HOW DO I CLAIM MY COMPLIMENTARY HARLEY OWNERS GROUP OR PASSENGER MEMBERSHIP AFTER REACHING 5,000 MILES?

You will receive an email (to the address you provided during registration) with instructions to redeem your 1-year Harley Owners Group or Passenger membership. Watch for this email in December.

WHEN WILL I SEE BONUS POINTS IN MY H-D ACCOUNT AFTER LOGGING 5,000 MILES WITHIN THE LET’S RIDE CHALLENGE™?

Bonus points will be awarded in December 2025.